Reasons to use matte banners for business promotions tips, Marketing advice, Property guide
Reasons to Use Matte Banners for Business Promotions
15 January 2022
The banner advertisement is one of the fastest ways to advertise products and services. It is a promotion tool used by almost every business to convey product/service information to the target audience. Whether you are an online business or a company that markets products and services through stores, banner ads can help your business reach out to more customers and grow your sales.
The banner is supposed to be eye-catching so it can grab everyone’s attention easily. The banner design should be such that people should stop for a moment and read the content of the banner ad. However, there may be situations when people ignore banner ads completely as they find it uninteresting and irrelevant for them particularly if the banner appears in an inappropriate context.
If you are planning to promote your product/service through banner ads, make sure you use high-quality banner designs with appropriate messages targeted at potential customers’ interests. One of the banner types that may not only grab the attention of your target audience but also convey product/service information effectively is banner with matte finish.
Matte banner designs are attention-grabbing banners that are used in most promotional campaigns because they help companies create effective banner ads that can deliver an instant message about the business to the viewers.
There are several reasons why banner ads printed with matte finish are more effective than banner ads printed on gloss or semi-gloss paper.
Some of these key reasons have been discussed below in detail
1) Matte banner prints have up to 300% better opacity
Many businesses use banner advertisements to attract new customers and increase sales by promoting their products/services through print advertising media such as newspaper circulars, direct mailing, flyers, etc. These banner ads are printed on semi-gloss or gloss banner paper which reflects light easily and makes banner images appear shiny. Even matte banner prints reflect some amount of light which is why these banner ads don’t look dull.
However, there is a huge difference between the two in terms of reflection percentage. Matte banner prints have up to 300% better opacity than banners made with other paper finishes so they can produce more effective advertisement results when compared to banners printed on gloss or semi-gloss banner stock.
2) The banner has high print resolution for optimum visual appeal
When you create a banner ad using your business logo/designs for promotion purposes, it should be visually appealing enough to grab all potential customers’ attention. This banner ad should also deliver a clear message to invite people to visit the business’ website and check out the products/services being offered.
The banner designed using standard banner templates have sufficient resolutions that can produce high-quality printouts. However, remember that no matter how good your banner designs look on a computer screen, it will not produce the desired results if you create a banner with lower resolution settings because even a minor pixilation can make your banner design appear blurry or distorted.
If you want to produce successful banner ads for advertising business services and products successfully, go for matte banner prints which have high print resolution and exceptional clarity. Even small text elements in your banner design will be readable clearly without any issues as these banners are printed on banner stock with 300+ dpi resolution for top-notch print quality.
3) Matte banner print is the best choice for creative banner designs
Matte banners are generally printed using offset lithography printing technology which offers great color depth and accuracy. This banner type is preferred by many businesses and brand owners because it produces banner prints that clearly communicate information, grab people’s attention instantly and look aesthetically appealing even over a longer period of time.
If you want to use creative banner designs such as abstract art images or banner ads containing creative illustrations to promote your business, opting for matte banner prints can be a good idea as these types of banner ads don’t appear dull or uninteresting at all. Offset lithography printing technology used in matte banner prints helps produce banner designs that are vibrant, eye-catching and visually striking every time you use them.
Reasons to use matte banners for business promotions – Conclusion
The banner has a high print resolution for optimum visual appeal
Matte banner prints have up to 300% better opacity than banner ads printed on other paper finishes so they can produce more effective advertisement results when compared to banners printed on gloss or semi-gloss banner stock.
Matte banner prints are the best choice for creative banner designs. Offset lithography printing technology used in matte banner prints helps produce banner designs that are vibrant, eye-catching and visually striking every time you use them.
So next time you plan a new campaign, consider including matte style banner ads because your potential customers will be able to notice these advertisements even if they are reading news/articles online or watching TV programs at home.
Comments on this guide to reasons to use matte banners for business promotions article are welcome.
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