3 top tips for architecture firms guide, Architects offices advice, Best design studios info
3 Top Tips for Architecture Firms
28 November 2021
Architects are creative visionaries who make an unsung contribution to the world as we know it.
And though countless works of architecture are recognised as such, there are many firms out there simply making their mark every day with little recognition.
Whether you’re starting out and building your brand from scratch, or are looking for ways to take it to the next level, these are just three tips to take your architecture firm higher than a city centre skyscraper.
Business networking is a valuable opportunity at any stage of your journey.
Few people truly enjoy networking events but they’re a great way to meet new people socially and professionally. It’s good to get to know others in your industry, even if they are competitors – no matter your level of experience, you can always learn more from others around you.
It’s also a great way to get to know professionals in other industries – these individuals may have useful insights as entrepreneurs themselves and may even be potential future clients and collaborators. Eventbrite is a great source for discovering local networking events and opportunities.
Know your USP – and sell it well
Your USP (or unique selling point) is just that – the selling point that makes your firm different from any other out there. What are you offering that your competitors aren’t?
Ultimately, only you know what makes your firm different, but by truly understanding this and putting it into practice every day and making it a core part of your mission, you can show clients why they should choose you from their very first interaction, whether that’s in person or online.
Invest in digital marketing
Digital marketing is crucial right now in ecommerce. But many firms that don’t deal in B2C delivery tend to shy away from the trend, assuming that it’s something they can do without.
The reality is that companies in any industry can benefit hugely from a strong digital presence. Start with your website, for instance – the online home of your firm which should be as well-built as, well, a building. It should reflect your branding and expertise, and is an opportunity to make a solid first impression with a potential client, as well as showcasing your portfolio.
Your firm may also benefit from search engine optimisation – whether you’re operating in a regional or national capacity, targeting for key search terms will help connect you to clients seeking services like yours, and help you make the most of your specialisms.
Many firms are bringing their digital marketing in-house at current, but this can involve a lengthy and complex hiring and implementation process. If you’re starting from scratch, consider collaborating with an external agency, such as Maratopia Digital Marketing, to outsource the skills you need.
These are just three key tactics for growing your architecture firm, at any stage of the journey.
Any tips for architecture firms starting out? Share your wisdom in the comments below.
Comments on this guide to 3 top tips for architecture firms article are welcome.
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